Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Looking to save big on Apple tech before the holiday shopping rush? Discover the best early Black Friday Apple deals on Apple Watch Ultra, MacBook Air, Mac mini, AirPods, and iPhone 18 Pro with record-low pricing available right now.
Black Friday is now just a few weeks away, officially taking place on Friday, November 27 in 2026. As tech fans know, this annual shopping holiday remains the absolute best time of the year to buy popular Apple products like AirPods, iPad, Apple Watch, and Mac computers. Shopping early allows you to lock in record-low prices before inventory runs out.

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In this roundup, we are highlighting every Apple device currently discounted to an all-time low price or matching its lowest historical price. While these early Apple Black Friday deals are live today, even deeper discounts could surface later in the month. However, if you want to complete your holiday shopping early, these active offers represent the best prices on the web.
Where to Find the Best Early Apple Black Friday Deals Today
Before diving into every product category, here is a quick look at the top discounts available right now across major online retailers. These top picks offer the highest savings on popular Apple gear, ranging from premium smartwatches to powerful laptops.
- Apple Watch Ultra 3 for $549.00 ($250 off)
- Apple Watch Ultra 3 (Milanese Loop) for $649.00 ($250 off)
- Apple Watch Ultra 4 for $699.99 ($99 off)
- M5 MacBook Air for $1,349.00 ($250 off)
- iPhone 18 Pro and iPhone Duo for up to $1,200 off
Table of Contents
You can use the direct links below to jump directly to the specific product section you are shopping for today:
- AirPods
- AirTag 2
- iPhone 18 Pro and iPhone Duo
- Mac mini and Mac Studio
- MacBook Air
- Apple Watch Ultra
- iPhone Cases
- More Black Friday Sales
Apple Watch Ultra Deals: Save Up to $250

The flagship Apple Watch Ultra lineup is seeing notable discounts on Amazon and Best Buy this week. The newly released Apple Watch Ultra 4 has dropped to $699.99 on Amazon in one of the most exciting early sales of the season, down from its standard $799.00 retail price. This offer matches the previous record-low price on the flagship Ultra 4, which launched just recently in September.
If you prefer the stylish Milanese Loop band, Amazon is also featuring a $99 discount on select configurations. Currently, five standard models and two Milanese Loop models are marked down, with most orders estimated to ship in early November.
Save $99: Apple Watch Ultra 4 for $699.99 at Amazon
Save $99: Apple Watch Ultra 4 (Milanese Loop) for $799.99 at Amazon
For shoppers looking for maximum savings, previous-generation hardware offers an incredible bargain. Best Buy has discounted a large selection of Apple Watch Ultra 3 models to $549.00, down from $799.00. This massive $250 markdown represents a new all-time low price on the previous-generation device. Similar $250 discounts are available for the Milanese Loop variants on Amazon as well.
Save $250: Apple Watch Ultra 3 for $549.00 at Best Buy
Save $250: Apple Watch Ultra 3 (Milanese Loop) for $649.00 at Amazon
Whether you choose the cutting-edge Ultra 4 or opt for the heavily discounted Ultra 3, both smartwatches deliver rugged titanium builds, dual-frequency GPS, extended battery life, and high-brightness displays designed for extreme environments.
AirTag 2: Lowest Price Recorded

Apple's updated item tracker has received a fresh markdown on Amazon. The AirTag 2 1-Pack has dropped to $23.00 this week, down from its normal price of $29.00. This discount marks a fresh all-time low price on the single-pack item tracker.
AirTags are perfect for keeping tabs on luggage, keys, backpacks, and wallets using Apple's expansive Find My network. Picking up early Apple Black Friday deals on accessories like AirTag 2 makes for affordable holiday gifts or stocking stuffers.
Save $6: AirTag 2 (1-Pack) for $23.00 at Amazon
Mac Mini and Mac Studio: Big Desktop Savings

Apple's compact desktop solutions are enjoying strong, consistent discounts as holiday sales kick off. The newly updated Mac mini has seen steady price reductions over recent weeks, with markdowns ranging between $119 and $150 off standard retail pricing.
Starting at $779.00 for the baseline build, active discounts cover every M6 model alongside the powerful M5 Pro configuration. These desktop computers are ideal choices for home offices, creative work, or software development setups.
Save $120: M6 Mac mini (16GB RAM / 256GB SSD) for $779.00
Save $150: M6 Mac mini (16GB RAM / 512GB SSD) for $949.00
Save $149: M6 Mac mini (24GB RAM / 512GB SSD) for $1,149.99
Save $150: M5 Pro Mac mini (24GB RAM / 512GB SSD) for $1,549.00
For professional users requiring serious workstation power, Amazon has also discounted the M5 Max Mac Studio. Featuring 36GB of unified memory and a 512GB SSD, this high-end desktop is currently on sale for $2,299.00, down $200 from its original price of $2,499.00.
Save $200: M5 Max Mac Studio (36GB RAM / 512GB SSD) for $2,299.00
The Mac mini and Mac Studio provide impressive thermal efficiency, multi-monitor support, and extensive port connectivity. If you already have a keyboard, mouse, and monitor, adding one of these discounted desktops is one of the most cost-effective paths into the Apple ecosystem.
MacBook Air: Save Up to $250 on M5 Models

Amazon is offering massive laptop savings this week by slashing up to $250 off nearly every M5 MacBook Air model. These early discounts match the best post-hike prices ever recorded on Apple's ultralight laptop series.
Prices for the 13-inch M5 MacBook Air begin at $1,099.99 for the 16GB RAM / 512GB storage configuration. If you need expanded internal storage, the 1TB model is discounted to $1,349.00 after a full $250 price drop.
Save $200: 13-inch M5 MacBook Air (16GB RAM / 512GB SSD) for $1,099.00
Save $250: 13-inch M5 MacBook Air (16GB RAM / 1TB SSD) for $1,349.00
Save $200: 13-inch M5 MacBook Air (24GB RAM / 1TB SSD) for $1,599.00
Shoppers who prefer extra display space will find matching discounts on 15-inch M5 MacBook Air builds. Pricing starts at $1,299.00 for the 16GB RAM / 512GB SSD option (down from $1,499.00). Meanwhile, the 16GB RAM / 1TB SSD model is available for $1,549.00, down from $1,799.00—marking another record-low price point for Black Friday shoppers.
Save $200: 15-inch M5 MacBook Air (16GB RAM / 512GB SSD) for $1,299.00
Save $250: 15-inch M5 MacBook Air (16GB RAM / 1TB SSD) for $1,549.00
The M5 MacBook Air features a sleek fanless design, long battery life, Liquid Retina display, and MagSafe charging. It is widely considered one of the best overall laptops for students, travelers, and daily productivity users.
AirPods Deals: Save Up to $100

Apple wireless headphones remain among the most requested gifts every holiday season. Notable early AirPods sales this month feature solid second-best prices on the premium AirPods Pro 3 and over-ear AirPods Max 2, offering up to $100 in instant savings.
Save $50: AirPods Pro 3 for $199.00 at Amazon
Save $100: AirPods Max 2 for $449.00 at Amazon
With active noise cancellation, transparency modes, computational audio, and seamless switching across Apple hardware, grabbing discounted Apple products in the audio category is a great investment for music lovers and commuters.
iPhone 18 Pro and iPhone Duo Carrier Deals

Cellular carriers consistently deliver some of the biggest holiday savings on brand-new iPhone models. Black Friday promotions have already kicked off across AT&T, T-Mobile, and Best Buy. Right now, shoppers can find massive incentives on the iPhone 18 Pro, iPhone 18 Pro Max, and the innovative new iPhone Duo.
T-Mobile Carrier Offers
- iPhone 18 Pro and iPhone 18 Pro Max: Up to $1,200 off with eligible trade-in
- iPhone Duo: Up to $1,200 off with eligible trade-in
- Apple Watch SE 3: No cost (up to $300 value) when adding a watch line on a qualifying plan, or get $250 off any Apple Watch when purchasing another Apple Watch
T-Mobile is offering the iPhone 18 Pro and iPhone 18 Pro Max for up to $1,200 off when trading in an existing device in any condition and subscribing to an eligible unlimited plan. Customers switching lines to Experience Beyond 2.0, Experience Beyond, or Go5G Next qualify for this top-tier trade-in credit.
Up to $1,200 Off iPhone 18 Pro at T-Mobile
Up to $1,200 Off iPhone Duo at T-Mobile
For shoppers eyeing the new iPhone Duo, you can secure up to $1,200 off the iPhone Duo with any-condition trade-in on an Experience Beyond tier plan. This promotional discount is distributed as monthly bill credits applied across 36 billing cycles.
Additionally, subscribers on Experience More or Experience Beyond plans can receive up to $830 off with trade-in, or up to $730 off when opening a new line on most alternative plans. All carrier trade-in credits follow a 36-month payout schedule.
AT&T Carrier Offers
- iPhone 18 Pro: No cost with eligible trade-in
- iPhone 18 Pro Max: Up to $1,200 off with eligible trade-in
- iPhone Duo: Up to $1,200 off with eligible trade-in
Over at AT&T, buyers can get up to $1,200 off iPhone 18 Pro and iPhone 18 Pro Max models with an eligible iPhone trade-in in any condition. Upgrading via AT&T Next Up Anytime or porting a new line unlocks maximum savings.
Up to $1,200 Off iPhone 18 Pro at AT&T
Up to $1,200 Off iPhone Duo at AT&T
Both new and existing customers can get up to $1,200 off the iPhone Duo with a qualifying trade-in. If you switch to AT&T from another carrier, AT&T provides up to $800 to pay off your previous device balance, plus $200 in extra savings per line when ordering online.
The maximum $1,200 discount requires a trade-in value of $230 or higher along with activating or upgrading an eligible unlimited service tier. Credits are distributed over 36 months.
Here is how the plan tiers break down for AT&T's iPhone Duo promotions:
- Up to $1,200 off iPhone Duo: requires AT&T Premium 2.0 plan or higher / trade-in value of $230 or more
- Up to $930 off iPhone Duo: requires AT&T Extra 2.0 plan or higher / trade-in value of $130 or more
- Up to $500 off iPhone Duo: requires Value 2.0 plan / trade-in value of $130 or more
- Up to $350 off iPhone Duo: requires any eligible unlimited plan / trade-in value of $35-$129
By pairing the $1,200 trade-in promotion with carrier switch incentives, qualified buyers can land the baseline 256GB iPhone 18 Pro with zero out-of-pocket equipment cost.
Best Buy Carrier Offers
- iPhone 18 Pro and iPhone 18 Pro Max: Up to $1,200 off with qualified activation and trade-in
- iPhone Duo: Up to $1,200 off with qualified activation and trade-in
Carriers are not the only venue for iPhone savings this holiday season. Best Buy offers matching discounts with carrier activation at checkout, making it a great option for shoppers who want to accumulate store reward points.
Up to $1,200 Off iPhone 18 Pro at Best Buy
Up to $1,200 Off iPhone Duo at Best Buy
Just like direct carrier stores, Best Buy lets you grab up to $1,200 off iPhone 18 Pro models and iPhone Duo when activating on supported cell plans with a qualifying device trade-in. Best Buy supports activation for AT&T and Verizon customers online.
Discounts on iPhone Cases and Official Accessories

Protecting your new tech purchase is essential, and Amazon has issued early price cuts across Apple's Clear, Silicone, and TechWoven case lines for the iPhone 18 Pro family. These prices mark the best discounts tracked to date on current-generation cases without requiring clip-on coupons.
Up to 40% Off iPhone 18 Pro Cases at Amazon
iPhone 18 Pro Cases
- Clear Case: $38.99 (down from $49.00)
- Silicone Case: $29.33 (down from $49.00)
- TechWoven Case: $50.00 (down from $59.00)
iPhone 18 Pro Max Cases
- Clear Case: $37.99 (down from $49.00)
- Silicone Case: $32.83 (down from $49.00)
- TechWoven Case: $48.99 (down from $59.00)
Other Apple Accessories
- Crossbody Strap: $33.04 (down from $59.00)
iPhone Duo Accessory Options
Finding protection for the brand-new iPhone Duo requires checking various third-party brands, as heavy discounts on first-party accessories are rare for brand-new form factors. However, budget-friendly options exist on Amazon along with multi-buy discounts at specialized accessory retailers.
Buy 2 Get 20% Off iPhone Duo Accessories at ZAGG
Amazon features popular TechWoven alternative cases starting at $29.99, offering substantial savings compared to official covers. Below is the comprehensive directory of top online stores carrying iPhone Duo protective covers and screen glass:
- Amazon: iPhone Duo cases from Spigen, Speck, ZAGG, and more
- AT&T: Discounts on iPhone Duo cases and screen protectors from Speck, Spigen, and more
- Best Buy: iPhone Duo cases from Dbrand, OtterBox, Spigen, Kate Spade, and more
- Burton Goods: Save on leather cases for iPhone Duo
- ESR: iPhone Duo Silicone Leather case with Flex Stand
- Nomad: Leather Folio cases for iPhone Duo
- OtterBox: Defender cases for iPhone Duo
- Speck: Presidio Cases for iPhone Duo
- Target: iPhone Duo cases from ZAGG, Case-Mate, and Kate Spade
- ZAGG: Save 20% when buying two items, including iPhone Duo cases and screen protection
More Black Friday Sales to Watch
Beyond main device discounts, several major retail hubs have launched early holiday landing pages. Be sure to browse through additional ongoing sales events below:
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Shopping early Apple Black Friday deals lets you beat shipping delays and secure popular tech gifts at record-low prices before peak holiday stock runs out.
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