How to watch Apple iPhone event live: Surprise and Shine

Utsanjan Maity
September 11, 2026

Looking for all the details on the upcoming Apple iPhone launch event scheduled for September 9? Here is everything you need to know about watching the "Surprise and Shine" keynote live, including official stream links, start times, and expected product announcements.

apple 'surprise and shine' event artwork on iphone screen on 3d grid background

What to Expect at the Apple iPhone Launch Event

On Wednesday, Sept. 9, tech enthusiasts around the world will tune in for Apple's big iPhone launch event for 2026. Every year, September serves as the central milestone on the calendar for Apple to reveal its brand-new iPhone lineup and hardware updates.

This year's showcase promises to offer even more excitement than standard annual keynote events. According to early expectations, Apple is expected to unveil a ton of products during the presentation, making it one of the most packed broadcasts in recent memory.

A New CEO and Apple's First Foldable Smartphone

The standout highlight of the presentation is set to be the official announcement of Apple's first foldable iPhone. This major product reveal marks an exciting new chapter for the company's flagship device lineup.

In addition to new hardware, the Sept. 9 presentation carries extra significance behind the scenes. The broadcast will mark the first keynote where John Ternus takes center stage as Apple's new CEO.

Apple has officially dubbed this year's keynote the "Surprise and Shine" event. With that compelling title, the company hints that it might have even more surprises planned than what observers currently anticipate.

How to watch Apple's "Surprise and Shine" iPhone event

Catching the livestream online is straightforward, with multiple official viewing channels available across all your favorite devices. The "Surprise and Shine" keynote stream starts promptly at 10 a.m. PT on Wednesday, Sept. 9.

You can watch the complete presentation live through any of the following platforms:

  • YouTube: Access the live stream directly via YouTube on web browsers, mobile devices, or smart TV apps.
  • Apple Website: Stream the event live on the official Apple website across compatible mobile or desktop browsers.
  • Apple TV: Watch directly through the Apple TV app on supported hardware platforms.

Live Coverage and Post-Show Analysis

For fans who want real-time commentary and immediate reactions, comprehensive event coverage will be available throughout the day. Mashable reporter Stan Schroeder will be reporting live directly from inside the event audience.

Once the main keynote concludes, viewers can also join the CNET Apple Event livestream for an in-depth post-show breakdown of all the announcements.

Event Key Details Summary

  • Date and Time: Wednesday, Sept. 9 at 10 a.m. PT.
  • Major Highlights: Expected reveal of Apple's first foldable iPhone and brand-new iPhone lineup.
  • Leadership Milestone: John Ternus hosts his first Apple keynote as new CEO.
  • Where to Stream: Available on YouTube, the official Apple website, and Apple TV.

Whether you want to see the new device lineup or check out John Ternus's CEO debut, tuning into the Apple iPhone launch event on September 9 will give you a front-row seat to Apple's latest innovations.



from Mashable
-via DynaSage