How to preorder the new Apple Watches, including the Series 12 and Ultra 4
Looking to preorder the new Apple Watches right after their official reveal? Here is a complete guide on pricing, top retailer availability, new S11 hardware features, and color finishes for the Apple Watch Series 12 and Apple Watch Ultra 4 before they officially launch on September 18.
Apple held its high-profile "Surprise and Shine" keynote presentation live from Apple Park on Wednesday, bringing major hardware updates to its smartwatch family alongside the latest iPhones. While the showcase highlighted mobile improvements across the board, wearable technology took center stage with two distinct new smartwatches designed for different lifestyles and budgets.
This year's lineup introduces the everyday flagship Apple Watch Series 12 and the rugged, adventure-focused Apple Watch Ultra 4. Interestingly, Apple chose not to update its budget entry, the Apple Watch SE 3, keeping the spotlight focused entirely on its flagship and high-performance tiers. Both brand-new models are available for order immediately, giving eager shoppers the opportunity to secure their devices well before deliveries begin on Friday, September 18.
Whether you want a sleek smartwatch for daily activity tracking or an ultra-durable device built for extreme outdoors, knowing where to buy can save you time. Below is a comprehensive walkthrough detailing everywhere you can preorder the new Apple Watches today, along with a full analysis of pricing, health features, battery improvements, and finish options.
Where to Preorder the New Apple Watches: Complete Retailer Guide
Major tech retailers and official storefronts have opened preorders for both the Series 12 and Ultra 4. Securing your order early ensures launch-day delivery or prompt store pickup on Friday, September 18. Below are the key places to purchase your next smartwatch right now.
Preorder at Amazon
Amazon offers preorder listings for both major new releases. Customers who prefer shopping through Amazon can take advantage of straightforward checkout and fast shipping options. If you want to grab the standard flagship, you can pick up the Apple Watch Series 12 (GPS, 42mm) for $399.
Pre-Order Apple Watch Series 12 at Amazon
For outdoor enthusiasts requiring extra durability and built-in cellular connectivity, Amazon also lists the robust Apple Watch Ultra 4 (GPS + cellular, 49mm) priced at $799.
Pre-Order Apple Watch Ultra 4 at Amazon
Preorder at the Apple Store
Ordering directly through the Apple Store gives buyers full access to all customization combinations, case materials, band pairings, and exclusive designer partnerships. You can order the Apple Watch Series 12 (GPS, 42mm) starting at $399.
Pre-Order Apple Watch Series 12 at the Apple Store
Additionally, Apple Store shoppers can select the premier Apple Watch Ultra 4 (GPS + cellular, 49mm) starting at $799.
Pre-Order Apple Watch Ultra 4 at the Apple Store
Preorder at Best Buy
If you prefer local store pickups on release day or want to take advantage of My Best Buy membership rewards, Best Buy has opened preorders across both lineup options. Secure the entry-level flagship Apple Watch Series 12 (GPS, 42mm) starting at $399.
Pre-Order Apple Watch Series 12 at Best Buy
Best Buy is also taking preorders for the feature-packed Apple Watch Ultra 4 (GPS + cellular, 49mm) at $799.
Pre-Order Apple Watch Ultra 4 at Best Buy
