Beats 360 Headphones Now Available in Apple Stores
The new Beats 360 headphones are officially available for purchase online and in retail locations starting today, offering powerful noise cancellation and customizable ear cushions. Priced at $349.99, these over-ear headphones bring premium audio performance, gym-ready durability, and seamless device switching to music lovers everywhere.
Apple's Beats brand officially announced the headphones earlier this week following several months of teasers. Music fans and tech enthusiasts can now get their hands on the latest audio device directly from official retail channels. If you have been waiting to upgrade your audio gear, the new headphones offer significant design changes and acoustic enhancements.

Where Can You Buy the Beats 360 Headphones?
Starting today, the Beats 360 headphones can be found at many Apple Stores around the globe. Customers who prefer in-person shopping can visit their local retail location to check stock availability and pick up a pair immediately.
In addition to official Apple retail channels, popular third-party retailers also have stock available in stores. You can find the new headphones at select physical locations for major electronics and department stores, including:
- Apple Stores worldwide
- Best Buy stores
- Target stores
Because retail inventory can vary depending on your location, checking local stock online before heading out to buy your pair is recommended.
How Do the Beats 360 Compare to the Beats Studio Pro?
When comparing the new model to previous options, the Beats 360 headphones provide substantial acoustic and hardware upgrades over the Beats Studio Pro. Listeners will notice clear improvements in overall audio performance and background noise suppression.
Key comparative upgrades include:
- Up to 1.75x More Noise Cancellation: The Beats 360 deliver up to 1.75 times more noise cancellation capacity than the Beats Studio Pro, making them far better at blocking out unwanted environmental sounds.
- Improved Sound Quality: Acoustic enhancements provide clearer sound quality across your favorite tracks, audiobooks, and podcasts.
- AirPods Max-Inspired Design: Unlike older models, the Beats 360 adopt an over-ear design similar to AirPods Max, featuring swappable ear cushions that allow you to customize colors.
Key Audio Features and Smart Capabilities
The Beats 360 headphones come equipped with a full suite of advanced listening modes and modern connectivity features. These features ensure a high-end audio experience whether you are commuting, working, or exercising.
Standard features supported by the Beats 360 include:
- Personalized Spatial Audio: Provides an immersive, multi-dimensional listening experience tailored to your ear geometry.
- Transparency Mode: Lets ambient environmental sound in so you can hear your surroundings without removing your headphones.
- Adaptive EQ: Automatically adjusts sound output in real-time based on fit and seal to deliver optimal audio clarity.
- Fast Pairing: Allows quick and effortless pairing with supported devices right out of the box.
- Automatic Device Switching: Seamlessly shifts audio playback between your active devices without requiring manual re-pairing.
Gym Compatibility: IPX4 Sweat and Water Resistance
For active users who plan to wear their headphones during intense workouts, physical protection is critical. The Beats 360 headphones carry an official IPX4 rating for sweat and water resistance.
This water-resistance rating makes the Beats 360 headphones suitable for gym sessions, outdoor runs, and active daily routines. Combined with breathable cushion options, they are built to endure sweat without compromising functionality.
Understanding the Cushion Options: Performance Knit vs. UltraPlush
One of the defining design elements of the Beats 360 headphones is the ability to swap cushion styles based on your preferred activity or aesthetic taste. Beats offers two distinct ear cushion options designed for different listening scenarios.
1. Performance Knit Memory Foam Cushions
The Performance Knit cushions come pre-installed and shipped directly in the box with the Beats 360 headphones. They are crafted with breathable memory foam specifically engineered for fitness and active movement, making them ideal for working out.
2. UltraPlush Cushions
For users seeking maximum comfort during extended daily listening, UltraPlush cushions offer a softer, more pillowy feel against the head. Unlike the Performance Knit options, the UltraPlush cushions are sold separately as add-on accessories.
Pricing, Discount Offers, and Color Choices
The Beats 360 headphones are officially priced at $349.99. To celebrate the launch, Apple is offering a limited-time promotion on additional cushion sets.
Through October 31, buyers can purchase add-on ear cushions at a discounted price of just $9.99. This limited-time discount allows owners to mix and match different cushion colors for a custom aesthetic at a fraction of the regular cost.
Headphone Color Options
The main headphone structure is available in four distinct colors:
- Black
- Cloud
- Pink
- Sky
Performance Knit Cushion Colors
The workout-oriented Performance Knit cushions come in six colorways:
- Black
- Cloud
- Pink
- Sky
- Navy
- Volt
UltraPlush Cushion Colors
The soft UltraPlush cushions are available in two classic finishes:
- Black
- Cloud
Final Thoughts on the Beats 360 Headphones
With an elevated design reminiscent of AirPods Max, up to 1.75x greater noise cancellation than the Beats Studio Pro, and IPX4 gym-ready durability, the Beats 360 headphones represent a strong addition to the over-ear market. Available now at $349.99 across Apple Stores, Best Buy, and Target, they offer audio enthusiasts an attractive blend of performance, versatility, and custom style.
Tag: Beats
This article, "Beats 360 Headphones Now Available in Apple Stores" first appeared on MacRumors.com
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