Samsung Galaxy Unpacked Event Set for July 22 With Foldable iPhone Rival Expected to Debut

July 09, 2026 July 09, 2026

Samsung Unpacked Event: A New Foldable Era Begins July 22

Get ready for a big reveal! Samsung has announced that it will showcase its newest Galaxy smartphones at a special event on July 22. Among the highly anticipated devices is the rumored Galaxy Z Fold 8, which is expected to sport a fresh, "passport-style" design. This new look is said to be quite similar to Apple's upcoming foldable iPhone, which is also expected to have a "book-style" folding design.

Samsung's New Shape: What to Expect

It's no secret that Samsung has been working hard on a new kind of foldable phone. They're aiming to compete directly with Apple's rumored "iPhone Ultra." Samsung has been dropping hints about what's coming, and today's event announcement further confirms these rumors. The announcement includes a video showing a show ticket being torn to make it shorter than before. This visual clue clearly points to the new device's different shape. The tagline for the event says it all: "A new shape unfolds."

A Glimpse at the Galaxy Z Fold 8's New Design

Sources suggest that this new, shorter and wider version of Samsung's book-style foldable phone will look a lot like Apple's own folding device. Apple's rumored foldable is expected to feature a 7.8-inch screen on the inside when unfolded and a smaller 5.5-inch screen on the outside when closed. It's also said to come with two cameras on the back, one camera on the front, and a power button that includes Touch ID (Apple's fingerprint recognition technology) instead of Face ID (Apple's facial recognition technology).

Apple is expected to launch its foldable device in September, alongside its new iPhone 18 Pro models. This means Samsung is making its move slightly ahead of Apple's anticipated debut, setting the stage for an exciting competition in the foldable phone market.

More Than Just the Z Fold 8: Other Expected Releases

Besides the exciting Galaxy Z Fold 8, Samsung is also expected to launch updated versions of its other popular foldable phones. This includes new models of the Galaxy Z Fold 7, which also folds like a book, and the stylish, compact Galaxy Z Flip 7, which folds like a clamshell. On top of these, we're also anticipating the reveal of new Galaxy Watches, continuing Samsung's commitment to wearable technology.

The Galaxy Unpacked event will take place in London, U.K., and will start at 9:00 a.m. Eastern Time on July 22. Tech enthusiasts worldwide will be tuning in to see what new innovations Samsung has in store.

Google Joins the Race with New Pixel Phones

The tech world is buzzing not just with Samsung's news, but also with Google's recent announcement. On Tuesday, Google revealed that it will introduce its latest Pixel smartphones at an event on August 12. This means Google will debut its updated devices about a month before Apple is expected to announce its new iPhone models, making the summer and early fall an incredibly busy and competitive period for smartphone launches.

With Samsung, Google, and Apple all preparing major phone releases, consumers will have a wide array of cutting-edge options to choose from. The competition promises to drive innovation and bring exciting new features to the market.

DynaSage.