IDC: Mac Shipments Continue to Soar
Apple Mac Sales Soar: Global Growth Despite US Stagnation
Apple had a phenomenal second quarter of 2025, posting the highest year-over-year growth in global PC shipments among the top five vendors. This is according to preliminary data released by IDC. This impressive growth comes despite a surprisingly flat performance within the United States market.
Impressive Global Growth for Apple Macs
During the second quarter of 2025, Apple shipped a remarkable 6.2 million Macs worldwide. This represents a significant 21.4% increase compared to the 5.1 million units shipped during the same period in 2024. This growth rate significantly outpaced all other major PC manufacturers, solidifying Apple's position as a leading force in the global PC market.
Apple's global market share also saw a substantial boost, rising from 8.0% in Q2 2024 to 9.1% in Q2 2025. While this growth is noteworthy, Apple still holds the fourth position overall in terms of total units shipped, trailing behind industry giants Lenovo, HP, and Dell.
Overall PC Market Shows Positive Trends
The overall PC market also experienced positive growth during the second quarter of 2025. Shipments increased by 6.5% year-over-year, reaching a total of 68.4 million units. This marks a continuation of the positive growth trend seen in previous quarters, signaling a recovery from the volatility caused by the pandemic and subsequent supply chain disruptions.
Lenovo retained its leading position in the market, shipping an impressive 17 million units—a 15.2% increase compared to the previous year. HP followed closely behind with 14.1 million units shipped, while Dell shipped 9.8 million units. In contrast to the overall growth, Dell experienced a slight decline of 3.0% compared to the same period in 2024.
International Success Drives Apple's Growth
IDC attributes a significant portion of Apple's remarkable growth to its strong performance outside the United States. International Mac shipments saw a notable 9% year-over-year increase. This stands in stark contrast to the stagnant US market, which showed zero percent growth during the same period.
IDC suggests that the flat US performance might be due to inventory buildup and anticipation of future tariff increases. Many believe that Apple and its retail partners may have proactively increased deliveries to the US market in Q2 2025 to avoid higher costs associated with potential tariff hikes.
Consistent Growth for Apple
The 21.4% growth in Mac shipments during the second quarter of 2025 follows a similarly impressive performance in the first quarter, where shipments rose by 14.1% year-over-year. This sustained growth contrasts sharply with the slower growth rates reported by other major PC vendors during the same period. Apple's consistent performance highlights its strong market position and continued appeal to consumers.
Conclusion: Apple's Strategic Success
Apple's remarkable success in the second quarter of 2025 demonstrates its ability to navigate market challenges and capitalize on global opportunities. While the US market remained relatively flat, Apple’s strategic international focus and strong product demand fueled significant overall growth. This impressive performance underscores Apple's continued dominance in the premium PC segment and its resilience in a dynamic and competitive market landscape.
The positive trends in the overall PC market suggest a healthy recovery from pandemic-related disruptions. However, the differing performances of individual vendors, particularly the contrast between Apple's international success and the US market stagnation, highlight the complexities and nuanced dynamics of the global PC market.
Further analysis will be needed to fully understand the long-term implications of these trends and to predict the future trajectory of the PC market. However, Apple's strong performance in Q2 2025 undoubtedly positions them as a key player to watch in the years to come.
This article, "IDC: Mac Shipments Continue to Soar" first appeared on MacRumors.com
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