ChatGPT Gains New Shopping Features With Visual Search and More

Utsanjan Maity
April 30, 2025
ChatGPT Transforms into a Powerful Shopping Assistant

ChatGPT Transforms into a Powerful Shopping Assistant

OpenAI has rolled out a significant update to ChatGPT, introducing a suite of shopping-focused tools that transform the chatbot into a comprehensive product discovery and comparison engine. This means you can now use ChatGPT not just for conversations, but also to find and compare products from across the web.

ChatGPT Logo

Visual Search, Personalized Recommendations, and More

This exciting update brings several key features to the ChatGPT interface:

  • Visual Search Results: Instead of just text, your product searches now return visually appealing, scrollable product cards. These cards include images, star ratings, pricing, and concise summaries compiled from user reviews, making it easy to browse and compare options at a glance.
  • Personalized Recommendations: ChatGPT tailors product suggestions based on your preferences, such as budget, style, and category interests. This personalized approach helps you find products that truly match your needs.
  • Improved Product Filtering: Finding the perfect product is now easier than ever. The updated ChatGPT allows for more refined filtering options, helping you narrow down your search based on specific criteria.
  • Direct Product Links: Clicking on a product card takes you directly to the retailer's website, streamlining the purchasing process.

To use these new features, simply describe what you're looking for in the ChatGPT prompt bar. For example, a query like "best 4K monitor under $500" will now generate a curated list of relevant products, presented in the new visual card format.

Unbiased Results and Enhanced Information Access

OpenAI emphasizes that the product results are organic and free from advertising or affiliate influence. This is a key differentiator from traditional search engines and shopping aggregators, which often prioritize sponsored listings. While personalization features are designed to enhance your shopping experience, OpenAI notes that certain personalization aspects may be limited in countries with stricter privacy regulations, such as the UK and EU.

The update also introduces an "Ask about this" button. This feature allows users to delve deeper into specific product details directly from the search results, providing more information to inform purchasing decisions.

Accessibility and Availability

These new shopping features are available to all ChatGPT users, including those on the free tier. No account is required to try them out. OpenAI has confirmed a global rollout, so the features should be visible across all platforms, including the web and mobile apps.

Beyond Shopping: Additional ChatGPT Enhancements

Beyond the shopping features, OpenAI has also improved other aspects of ChatGPT:

  • Multiple Citations: ChatGPT now provides multiple citations for its responses, allowing users to verify information and explore different sources. This enhances transparency and facilitates further research.
  • Faster Searching: Trending searches and autocomplete suggestions help you find information quickly and efficiently.
  • WhatsApp Integration: WhatsApp users can now send a message to 1-800-ChatGPT (+1-800-242-8478) to receive up-to-date answers and live sports scores.
Tag: ChatGPT

This article, "ChatGPT Gains New Shopping Features With Visual Search and More" first appeared on MacRumors.com

Discuss this article in our forums



from MacRumors
-via DynaSage